#BetwayUP: DOL clubs benefit from Betway Ghana CSR Project

Ghana’s Number One Sports Bookmaker, Betway has teamed up with the Ghana League Clubs Association (GHALCA) to organize a seminar for Division One League teams.

The seminar, an initiative to equip clubs with the needed knowledge from various stakeholders forms part of ‘BetWay Up’, a community Support Program run by Betway Ghana.

The one-day event was undertaken in sessions with resource persons lecturing on some topical issues about how clubs can enhance their operations to maximize positive results both on and off the pitch.

The day’s programme took place at the Golden Bean Hotel, Kumasi and drew participants from Division One League Clubs within the Northern Sector of the Ghana Football map.

The session was opened by GHALCA Chairman Kudjoe Fianoo, who touched on the essence of the gathering. The veteran football administrator urged the participants to take the lectures seriously and also apply the knowledge shared to benefit from it.

Subsequently, Ghanaian football legend Stephen Appiah, who doubles as a Betway ambassador engaged the participants; encouraging them to keep pushing beyond their limits to excel at their respective clubs.

The lectures started with revered Ghanaian Football Coach Masud Didi Dramani who took time to educate on the nitty gritties of scouting in football and what it holds for the game in the short, medium and long term future.

Participants were taken through the various aspects of scouting and the respective indicators and predictors to consider before embarking on such an exercise.

Didi Dramani, a former national team Coach who now works with the famed Right to Dream Academy encouraged clubs to be more scientific in their approach towards identifying talents and scouting them.

With this, he opined that clubs would get value for money if they purchase players dwelling mostly on proper talent identification and scouting.

Respected Ghanaian Sports Journalist and Digital Media Expert Michael Oti Adjei also took participants through sessions about the era of digital media and how clubs can tap into the numerous benefits the field offers the footballing world.

The day’s activities climaxed with revered Sports Scientist cum Exercise Medicine Specialist, Dr. Chidi Aniemena-George also lectured on the various aspect of sports psychology and physiology. Sessions were also done for participants on the allowed and not allowed as regards what to eat before, during and after games.


Known fully as the ‘BetWay Uplift’, this groundbreaking community assistance initiative was launched earlier this year with the primary aim of providing logistical support and requisite skills to selected sports coaches and players (both male and female) in communities across the various regions in Ghana.

There have been previous versions organized across the country but the latest is purely an initiative for Division One League Clubs.

Addressing Participants at the event, the Country Manager, (Marketing) for Betway Ghana, Kwabena Oppong-Nkrumah, highlighted the company’s commitment towards national development through CSR’s.

He mentioned that the programme will be rolled in two phases; one for the Northern Sector clubs and another for the Southern Sector clubs.

He encouraged participants to tap into the knowledge and experiences shared from the resource persons and put them into practice at their respective clubs.

Source: Michael Boadu

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