The Ghana Football Association (GFA) on Wednesday, August 3, 2022 announced betPawa as the official headline sponsor of the Ghana Premier League.
The announcement was made at a special signing ceremony held at the Headquarters of the Ghana Football Association in Accra.
The deal is worth $6million over three years. betPawa is the first headline sponsor of the Ghana Premier League since Zylofone Cash signed a $10million deal in 2018.
The partnership between betPawa and the Ghana Football Association is aimed at properly marketing and positioning the elite league to become an African phenomenon as one of the most successful and attractive leagues on the continent.
Signing on behalf of betPawa, international superstar and betPawa stakeholder Mr Eazi highlighted that “the company’s high appetite for growing and harnessing talents, creating opportunities and rewarding fans across its markets are a few of the many reasons for partnering with the GFA”.
The GFA President Mr. Kurt Edwin Simeon-Okraku on his part commended betPawa for the partnership. “On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support”.
Mr. Okraku further pointed out that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues.
He further stated that “for the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement to the effort of the Government.
The brand is poised to activate a lot of attractive and interactive activities to engage and reward football fans across the country in the course of the partnership.
The 2022/23 Ghana Premier League is scheduled to be launched on 2nd September 2022 with the league kicking off on the weekend of 9th to the 12th September 2022.